Brain Juice • Brain Juice
The subject of creativity has often been a source of great confusion. To some people creativity lies with the gifted few - the Edisons, Einsteins, Da Vincis of this world. To some it is an annoyance - something that gets in the way of a good days work. To others it is simply a mystery that revolves around the thought - “I’m not the creative type.” And yet, the ability to be more creative is open to all. Lateral thinking is, after all, a learned skill - you just need to know the right tools and techniques. "Creativity is the defeat of habit by originality' so said Arthur Koestler back in the early sixties and in this thought lies a whole new world of opportunities if you can harness the power of “defeating habit”. This is where Brain Juice steps in. So take a step towards defeating those bad habits and give us a call or drop us an e-mail.