How it all started • Brain Juice

Five years ago I (Gordon Brown) get a phone call from an old colleague who works in a legal firm. He is looking for a presentation to fulfill their on going commitment to continuous professional development. Knowing my marketing credentials he asks if I’ll do an hour on Marketing Planning.

I consider the reaction of a group of lawyers, after a long day at the office, if I launch into the importance of understanding your brand, brand equity, brand hierarchies etc and think I might be on to a loser.

I pop up to see him and say why don’t I do a presentation on innovation (lawyers never think they are innovative – even though some are brilliant at it).

The night goes well – so well that they ask for more and Brain Juice is born.

Wright, Johnston & Mackenzie take the plunge and I deliver a course over three mornings to the majority of their legal staff.

Where it has gone from there:

Since then we have worked on a range of bespoke training courses and strategic facilitation for a range of customers:

  • We’ve worked with the BBC on sports programming.
  • We helped the BIG Partnership look at a fresh approach to their thinking on PR.
  • 999 Design brought us in to give them a new slant on creativity (given their already impressive creative credentials this was a big endorsement for us) and also asked us to include (within the training) a view from a former client on what a client is looking for from a creative services agency.
  • Clyde Process Solutions were kind enough to let us facilitate their global conference in Barcelona and impart some of the wisdom of Brain Juice along the way.
  • The Scottish FA used us to 'Brain juice' their Youth Strategy Day.
  • We squeezed the Glenmorangie marketing team.
  • East Renfrewshire Council brought us in to help small and start up businesses look at how they might stand out from the crowd.

No two jobs are ever the same but our end game is. If we can leave you with the tools and techniques that can change the way you think then we’ve done our job.

Don’t take our word for it – give us a call, click on this link and we’ll put you in touch with our customers – there is no better endorsement than a satisfied customer.